Seven-time world champion. Advocate. Adventurer. Actual knight…and Lululemon’s newest global Ambassador. Lewis Hamilton embodies the brand’s strongly held belief that mindful movement fuels human possibility.

Lewis Hamilton is stepping into a new chapter—both on and off the track. After making headlines with his high-profile switch from Mercedes-AMG to Scuderia Ferrari, the seven-time Formula 1 World Champion has now signed on as Lululemon’s latest brand ambassador. The move follows the end of his long-running partnership with Tommy Hilfiger and signals a fresh direction for the racing legend, who joins a roster of elite athletes representing the brand.

For Hamilton, the partnership is about more than just apparel. “Lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” he said. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.” As part of his role, he will collaborate with Lululemon’s research and innovation teams to refine its athletic and lifestyle collections, while also working on advocacy initiatives through the brand’s Centre for Social Impact and his own foundation, Mission 44.

From the brand:

No matter how long his workout, Lewis Hamilton doesn’t let up for an instant—and neither does his gear. Enhanced breathability, streamlined fits, and high-performance fabrics stand up to the highest intensity, so Lewis—and you—can push ahead, turn a corner, and see where all those seconds take you.

“What I love about lululemon is that they see movement the same way I do. A workout is never just a workout–it’s part of a journey to fulfilling your potential.” —Lewis Hamilton, 7x World Champion, lululemon Ambassador

Some count the seconds. Others make them count.
A career measured by firsts, and in seconds—a legacy built beyond both. Lewis Hamilton is more than the most decorated competitor in Formula 1 history, he’s a one-man movement, and he never backs down from a challenge.