Moët Hennessy Travel Retail has unveiled its first Les Caves de Champagne retail spaces at Istanbul Airport, Unifree Duty Free Departure main stores. These exclusive retail locations showcase the entire portfolio of Moët Hennessy’s prestigious champagne Maisons, offering travellers an immersive experience that celebrates the rich heritage and unique craftsmanship.
Built in collaboration with travel retailers Heinemann and Unifree Duty Free, this innovative concept showcases iconic champagne Maisons including Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug, and Armand de Brignac. It is inspired by the historic crayères (chalk cellars) of Reims, a UNESCO World Heritage in France, where champagne is preciously aged.
To further enhance the experience, Les Caves de Champagne spaces are designed to captivate and engage travellers through innovative features and experiences. Among these are the Champagne Finder App, which offers a personalised journey to assist customers in discovering their perfect champagne match. Additionally, the Moët & Chandon & Veuve Clicquot personalisation empower travelling consumers to customise their bottles on-site, adding a distinctive and unique touch to their purchase.
Sylvie Rougeaux, Regional Sales Director Northern Europe – Global Travel Retail Moët Hennessy commented: “Les Caves de Champagne is a remarkable expression of the Champagne crayères which our Maison relies on to preserve and age our finest champagnes. I am delighted that our traveling consumers in Istanbul will have the opportunity to experience this, along with the exclusive experiences we have crafted in collaboration with Heinemann and Unifree Duty Free.”
Manuel Schilling, Head of Buying Spirits at Gebr. Heinemann said: “Les Caves de Champagne is the result of more than two years of planning and a strong partnership. Featuring a spectacular assortment, including one of the most expensive Dom Pérignon cuvées in the world and exclusive champagnes, it sets a new benchmark for exclusivity and innovation. This unique space brings together the heritage of prestigious champagne Maisons with an unparalleled shopping experience for travellers.”
Ceren Tonguç, Unifree Duty Free Chief Commercial Officer remarked: “We are excited to enhance our partnership with Les Caves de Champagne, offering an exclusive selection of the finest Champagne at this elegant retail space in our Unifree Duty Free Stores at İstanbul Airport. This innovative retail space not only celebrates the heritage of Champagne but also highlights our dedication to providing unique shopping experience for our guests.”
To summarise, the official inauguration of these two permanent retail spaces underscores Moët Hennessy’s mission to offer an exclusive and engaging champagne purchasing experience, further enhancing Istanbul Airport’s reputation as a premier destination for luxury shopping.
Les Caves de Champagne aspires to provide an unforgettable journey that connects travellers to the world of champagne in an innovative and luxurious setting.
