Hennessy, in collaboration with China Duty Free Group (CDFG), announced the grand opening of the largest ever House of Hennessy boutique at the Sanya International Duty-Free Shopping Complex, Hall A L1.
Spanning an impressive 308 square metres, the boutique draws inspiration from the Maison’s heritage, blending timeless craftsmanship with artistry. Every detail of its design reflects authenticity: the retail concept takes its cue from Pierre de Segonzac stone, which evokes Cognac’s iconic architecture; a charred oak facade honours the barrels integral to Hennessy’s craft; and the flooring reflects a seamless connection between the Maison’s legacy and the breathtaking landscape of Haitang Bay, paying homage to the original cellar floors of Maison Hennessy that have long served as a timeless symbol of its heritage. Together, these elements create an environment where every drop is an odyssey.
A World-class Cognac Collection
The House of Hennessy offers an unparalleled range of cognacs, from the harmonious V.S.O.P to the iconic James Hennessy, Hennessy X.O and the Hennessy X.X.O. Rare and limited editions, including Paradis and Richard Hennessy, further distinguish this premium selection. Dedicated spaces like the Paradis Area spotlight the Maison’s latest campaigns, while the ‘Editions Rares’ section showcases its most prestigious references, inviting guests to explore the pinnacle of craftsmanship. Adding to the dynamic retail experience, the animation area will be constantly refreshed with limited edition product launches and engaging campaigns, ensuring excitement for both first-time shoppers and returning customers.
Immersive Experiences And Bespoke Services
Senses of Hennessy – At the core of the boutique is a suite of experiences designed to deepen engagement with the Maison. The ‘Senses of Hennessy’ journey— making its debut in China—immerses visitors in a sensory exploration of the cognac portfolio through sight, sound, scent, and touch. This innovative technology personalises the introduction to the Maison’s offerings, creating a memorable experience.
Hennessy Hands – The Atelier offers bespoke services, including ‘Hennessy Hands,’ which personalises leather bottle accessories inspired by barrel hoops, engraved with initials in silver, gold, or bronze.
Art of Gifting – The ‘Art of Gifting’ service allows consumers to create keepsakes that celebrate Hainan’s landmarks, merging thoughtful design with local culture.
Mixology Atelier – A tasting bar at the heart of the boutique provides a cocktail menu featuring signature Hennessy cocktails as well as special Hainan-style cocktail creations that are exclusive to this flagship store.
Very Important Client (VIC) Service – The VIC room offers an elevated experience further, hosting intimate and curated masterclasses where guests can refine their palates and expand their understanding of Hennessy’s craftsmanship.
Meanwhile, the VIC room is open to a select few for the special tasting session of The Privileged Moment, offering an unforgettable immersive journey in appreciating Hennessy Paradis. Customers can use the Mini Program to book the tasting experience.
A Journey Of Discovery For The Discerning Consumer
The House of Hennessy in Hainan represents a powerful collaboration between Hennessy and CDFG, embodying their shared vision to redefine luxury retail. This House of Hennessy flagship store is more than a boutique; it is a destination where heritage, innovation, and exclusivity converge, inviting travellers to immerse themselves in the Maison’s legacy.
Soft Opening Of New House Of Hennessy
On 25 January 2025, Moët Hennessy Travel Retail executives and CDFG representatives gathered for an exclusive preview of the new House of Hennessy at Haitang Bay. Attendees enjoyed an intimate cocktail tasting and a guided tour of the boutique, marking the beginning of this exceptional retail experience.
Managing Director Global Travel Retail at Moët Hennessy, Leonardo Ferracina commented: “At our new Hennessy boutique, we are dedicated to crafting an enjoyable and memorable journey for every visitor. As Hennessy is deeply rooted in the local community, our boutique reflects this connection through a curated experience that engages all five senses.”
