Bvlgari channels the timeless allure of Rome, its birthplace, into two exquisite corners at Madrid Airport Terminal 4. Designed in partnership with Avolta, these elegant spaces showcase the fragrance masterpieces that capture the essence of Bvlgari’s creativity.
THE NEW CORNERS: BOLD & BRIGHT
Located in terminal four, the two new corners burst with bright colours, capturing the lively hues of the BVLGARI ALLEGRA flacons. This riot of emotion is grounded by the brand’s classic Italian heritage: sophisticated travertine marble displays and saffron backdrops that telegraph the glow of a Roman sunset.
Global Perfume Sales Managing Director, Alberto Goncalves, commented: “Our new corners are not just point of sales; they are embodiments of our brand’s legacy and our vision for the future. They represent our unwavering commitment to excellence, innovation and unique shopping experience. We are deeply grateful for Avolta’s support and collaboration, which have been instrumental in achieving this milestone.”
Romina Gabarró, Head of Beauty EMEA at Avolta continued: “At Avolta, we are dedicated to bringing travellers the most exceptional and immersive beauty experiences, and the new BVLGARI corners at Madrid Airport are a testament to this commitment. Through our strong partnership with Bvlgari, we have created a destination where high perfumery meets personalized luxury—allowing travellers to explore, indulge, and express their individuality through scent.”
To celebrate this launch, the corners featured two promotional spaces throughout February, creating a complete BVLGARI ALLEGRA takeover. Clients were offered custom services, including personalized greeting cards, to further enhance their shopping experience.
THE BVLGARI ALLEGRA COLLECTION
Inspired by the exuberant emotions of the Italian lifestyle, the BVLGARI ALLEGRA collection translates joy into fragrance. Each fragrance articulates a pure feeling: the vanilla-and-gardenia Baciami Eau de Parfum evokes passion, the rose bouquet Fiori d’Amore Eau de Parfum radiates love, and the citrus-infused Riva Solare Eau de Parfum exudes exhilaration – just to name a few. These masterpieces can be worn alone or combined with a Magnifying Essence to enhance the intensity of the original eau de parfum.
Today the joy of BVLGARI ALLEGRA reaches new heights, reawakening the senses with a sumptuous bath and body line. Available in two scents – Baciami and Riva Solare – the BVLGARI ALLEGRA Art of Living collection transforms daily self-care into the ultimate celebration of vitality and everyday moments into pure indulgence.
EXCLUSIVE BVLGARI ALLEGRA MAXI SHELLEYS
For the first time, the BVLGARI ALLEGRA maxi shelleys are available in Spain, exclusively at Madrid Airport. Created at the Maison’s silk atelier in lake Como, this special line of silk scarves is an ode to the vibrancy of Italy. Each scarf features a delightful, colourful print that echoes the emotional vibe of a BVLGARI ALLEGRA fragrance and offers endless styling options.
