A collaboration you’ve never experienced before, where beauty meets the delicate artistry of French patisserie. Estée Lauder x Ladurée, a limited-edition makeup collection inspired by the luxurious scents, colors and textures of Ladurée, landed in Travel Retail doors across Europe, the Middle East and Asia Pacific this April.
As featured on Duty Free Hunter previously, this thoughtfully crafted packaging inspired by the iconic confections, the collection allowed travellers to indulge in an enchanting world that redefines the essence of beauty and romance. From a lip oil trio reminiscent of Ladurée’s tea boxes to a lipstick collection in precious packaging, each adds a whimsical elegance that creates a timeless keepsake. Encased in Ladurée’s signature green and Parisian-inspired detailing, the satin eye shadow palette makes the perfect gift for any beauty lover this spring.
In Travel Retail, the Estée Lauder x Ladurée collection unfolded through a series of enchanting pop-ups and on-counter experiences across the globe.
At London Heathrow, travellers were treated to a pre-flight beauty moment complete with product trials, personalized gifts, and exclusive offers. In Dubai, store counters were transformed to capture the spirit of the collaboration and spark excitement among travellers. In Hong Kong, guests delighted in mirror painting and tote bag customization alongside live makeup demonstrations at DFS’ Hysan Place and Canton Road stores.
At Shilla Changi Airport, a charming collaboration with local celebrity KOLs was paired with complimentary foundation sampling and rose tea giveaways. Meanwhile in Macau, exclusive store events invited KOLs and shoppers to discover the collection through curated makeup demos and product highlights featuring the Ladurée Cushion and ReNutriv Set.
