Travel is back and booming and the appetite for beauty remains strong. At L’Oréal, they aim to create unique and unforgettable experiences.
In partnership with China Duty Free Group (CDFG), L’Oréal Travel Retail and Kérastase Travel Retail Asia Pacific has unveiled the world’s biggest Kérastase flagship boutique. It is also the first-ever Kérastase flagship boutique in Travel Retail Asia Pacific, located in cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
With this new store officially opened on 20 April, Kérastase – the leader of professional luxury haircare worldwide – is entering a new era in Travel Retail, further cementing its commitment with partners to reinvent luxury haircare in travel retail.
The opening of the Kérastase flagship boutique is also in line with the boom in premium haircare, particularly where consumers have more time to focus on self-care ever since Covid. This has led to consumers gaining an increased interest in premium haircare products that offer a luxurious and indulgent experience for them at home.
The opening also marks the grand launch of Kérastase’s latest and most advanced hair and scalp diagnosis tool, K-Scan, in retail. This Beauty Tech innovation was designed with tri-polar lights technology and AI powered algorithm,and the 10-minute service will generate a comprehensive scalp analysis and personalized haircare solution for the travellers.
Inspired by Parisian Suite, the 130sqm flagship boutique offers an immersive retail experience, combining the advanced hair technology with indulgent experience and further amplification of the brand’s strong French Heritage.
THE UNIQUE ALLIANCE OF SCIENCE AND LUXURY
With a balance of modern aesthetic with classic Parisian elegance by incorporating vintage-inspired flooring with sleek monochromatic marbling, the Parisian suite is designed to build an emotional connection where – Luxury haircare can be experienced even at home.
The boutique is zoned with discovery touchpoints for travellers to delve deeper into the science behind Kérastase products and discover the ideal regimen for individual hair care and concern.
THE PROFESSIONAL SALON EXPERIENCE, NOW AVAILABLE IN RETAIL
Redefining professional haircare solutions for everyone, Kérastase aims to take a step closer to consumers, bringing salon-grade professional services to retail.
Deeper into the store at our spa room, we bring salon-grade experiences to travelers with Chronologiste Hair Ritual, a 50-minute hair treatment, featuring our ultimate-premium Chronologiste Range.
Designed for travellers looking for ultimate indulgence for hair, Chronologiste Hair Ritual regenerates scalp and strengthens hair for a smooth and glowing look.
WITH LOVE, KÉRASTASE
The flagship boutique also offers Kérastase’s first-ever exclusive gifting experience, where travellers can enjoy personalized embroidery and bespoke gift-wrapping services with uniquely adorned gift boxes.
L’Oréal Travel Retail Asia Pacific Managing Director Jesus Abia said, “Riding the wave of premium haircare’s success and Kérastase’s exceptional performance, L’Oréal Travel Retail Asia Pacific unveils the world’s largest flagship boutique in Sanya, Hainan, China. With our partner China Duty Free Group, we offer travelers a unique immersive experience in a stunning 130sqm “Parisian Suite,” blending advanced hair technology, personalized consultations using the innovative K-Scan diagnostic tool, and indulgent salon-grade treatments.”
Loic Hemard, General Manager of L’Oréal Dermatological Beauty and Professional Products Division at L’Oréal Travel Retail Asia Pacific commented, “Kérastase has always been synonymous with unparalleled haircare expertise and this new flagship boutique is the culmination of that vision. It is a place where personalized diagnosis meets luxurious hair treatments and where every strand is treated with the utmost care. I recommend every traveler and beauty enthusiast to immerse in the world of Kérastase at this new boutique where science and luxury intertwine to reveal your hair’s ultimate beauty.”
Dorothy Liu, Deputy General Manager, Product Merchant Department at China Duty Free Group said, “We are delighted to offer our customers a unique and elevated shopping experience complete with personalized hair care services at the brand new Kérastase flagship boutique. Together, we aim use this new boutique to enhance the travel retail landscape for our beauty enthusiast consumers who come from all over the world.”
