Freixenet is set to make your year sparkle with the launch of its new consumer-focused campaign: ‘Own the Diamond’. A nod to the brand’s iconic diamond-cut Italian Sparkling range, the activation will drive brand awareness, stand-out and consumer engagement across multiple touchpoints, in-store, in-venue and online.

At the heart of the campaign is a compelling on-pack promotion, giving consumers the chance to win a piece of diamond jewellery of their choice* (up to the value of £5,000). Also featured alongside the headline prize, a selection of luxury runner up prizes designed to celebrate life’s sparkling moments, including vouchers to spend at premium jewellers Tiffany & Co. and Monica Vinader, Spa Days for 2 and more. Whether it’s marking a special occasion or indulging in a treat-yourself moment, Own the Diamond invites shoppers to engage with Freixenet in a more personal and rewarding way.

With bottle neck hangers and secondary space featuring across major UK retailers, the campaign is supported by a multi-faceted marketing plan, also encompassing the on-trade, paid digital media and influencer activity. The competition mechanic is simple and user-friendly, designed to minimise barriers and maximise participation. Consumers are invited to scan a QR code or visit www.winwithfreixenet.co.uk directly to enter their details—with multiple entries allowed and encouraged across the promotional period.

“We’re delighted to launch such an iconic on-pack and digital promotion in which we have put our consumers and brand at the forefront of,” comments Dani Buckley, Marketing Controller at Freixenet Copestick. “It offers consumers a compelling reason to engage with the brand, as well as reinforcing our premium credentials.”

The campaign builds on Freixenet’s strong brand equity, awareness and growth within the UK sparkling wine category, particularly in Prosecco. Launching in the summer, Own the Diamond is then designed to support year-round premium positioning, running until the beginning of December, while also supporting during key seasonal trading periods.

 

The campaign launches on 02/06/2025 and will run until 23:59 on 01/12/2025.

*Please see www.winwithfreixenet.co.uk for full T&Cs.