To celebrate the warm summer days, Armani beauty announces the opening of an exclusive “Mare” pop-up at Malpensa Airport, Terminal 1.
From June 3rd to 30th, 2025, visitors will be invited to immerse themselves in a world of luxurious beauty and discover the quintessential Italian summer lifestyle.
This immersive beauty pop-up, with summer codes featuring a tropical palm tree motif, celebrates the season with refined animations and exclusive offerings.
Upon entering the podium, visitors will be greeted with scented bracelets, setting the tone for a sensory and luxurious experience. Expert makeup artists will be available to enhance the summer glow with exclusive makeovers, offering insider tips to create the most captivating radiant looks. Guests will be invited to embark on a refined journey through the exquisite world of ARMANI/PRIVÉ Haute Couture fragrances Collection, complemented by a selection of bespoke gifting services.
Adding a playful and interactive touch, an immersive photobooth will allow customers to choose their favourite Armani beauty playlist, capture their look, and share their experience. The experience also offers moments of leisure and entertainment, with tables set up for games like backgammon and baby-foot, creating a relaxed and engaging atmosphere.
A standout feature this year is the exclusive collaboration with Armani/Dolci by Guido Gobino, Giorgio Armani’s luxury confectionery line, offering refreshing lemonades inspired by iconic Armani beauty fragrances: Sì Passione with strawberry notes and Acqua Di Gio with zesty lemon accents.
Following its debut at Malpensa Airport, the Armani Mare beauty pop-up will travel to major airports across Europe, the Middle East, and Africa, extending the summer experience to travellers worldwide.
The Armani beauty Mare pop-up will be open from June 4th until June 30th at Milan Malpensa Airport, Terminal 1
