Yves Saint Laurent has begun a revamp of its counters and displays in airports around the world looking to be “modern, edgy and appealing” to travellers.
Travellers passing through airports such as Heathrow T4 & T5 cannot miss the brand’s new sleek design of the brand. The latest Yves Saint Laurent spaces are radiant, and full of light.
The eye-catching YSL cassandra logo is highly visible highlighting the identity of the most subversive Parisian couture brand and inviting customers to come into the store and freely explore the three universes dedicated to skincare, makeup and fragrances.
Touch, play, test, smell. The interactive space allows a unique customer-centric and multi-sensorial experience in a luxury environment, from scents, textures to colours.
The impressive and luminous backwalls displaying fragrances – from Le Vestiaire des Parfums high luxury collection, an olfactory interpretation of iconic pieces from the Yves Saint Laurent wardrobe, to the latest must have Mon Paris- will instantly catch travellers’ attention.
The colourful and luminous makeup bar placed at the centre of the store is an invitation to discover and play with new products such as – Volupté Tint-in-Balm or Mascara Volume Effet Faux Cils The Shock.
An in-store digital innovation also makes the retail experience unique. Customers can apply the products in front of a connected mirror. Once the integrated video has recorded the makeup session, an e-mail is automatically sent to the global shopper with her makeup session. An exclusive digital retailtainment.
For the first time travellers passing through these new stores will be offered a gift wrapping service to make them even more exclusive.
The new design for Yves Saint Laurent stores will be gradually rolled out to other travel retail spots.
