To celebrate the launch of Re-Nutriv Ultimate Diamond Age Reversal Eye Crème, Estée Lauder Travel Retail unveiled a Skin Longevity Institute pop-up at Incheon International Airport Terminal 2. Through July 24, travellers are able to experience the latest innovations in luxury skincare grounded in skin longevity science.
Estée Lauder also announced it will be the first brand to partner with Korean Air’s First Class Lounge, allowing passengers to indulge in rejuvenating Re-Nutriv skincare treatments before their flights. This will be available from 17 to 24 July at Korean Airlines First Class lounge at Incheon Terminal 2.
The Estée Lauder Skin Longevity Institute concept represents the intersection of luxury service and high science, allowing consumers to experience the benefits of the brand’s breakthrough SIRTIVITY-LPä Age Reversal technology. The Skin Longevity Institute pop up at Incheon Airport offers an array of luxury facial services for travelers with best-in-class Re-Nutriv products, from tension-relieving hand massages to sculpting treatments that define facial contours and awaken the eye area.
“At Estée Lauder, our vision has always been to meet the evolving demands of our consumers. We know that luxury consumers across generations are prioritizing experiences and services in their beauty routines, in addition to high-performance products. The Skin Longevity Institute pop up combines cutting-edge skincare with immersive luxury experiences, all inspired by our expertise in skin longevity science.” said Selina Thng, Vice President/General Manager, Estée Lauder Travel Retail Asia Pacific.
Chang-Kyu Kim, Vice President of Operation Division of Incheon International Airport Corporation shared his hope for more collaborations with Estée Lauder at this iconic airport, “It is especially meaningful that this beautiful pop-up is located in the heart of the airport, right in front of Shinsegae Duty Free, one of the most prominent and high-traffic areas in Incheon Airport. I hope this marks the beginning of many more engaging and high-quality collaborations between Shinsegae Duty Free and Estée Lauder in the future.”
Jungwook Lee, Executive Vice President of the Merchandising Division at Shinsegae Duty Free, also emphasized the evolving role of retail activations in travel spaces: “Through this partnership, we are redefining what a pop-up can be — not just a retail space, but a curated destination where travelers can pause, explore, and truly enjoy the journey.”
Travellers were encouraged to slow down and indulge in a series of luxurious rituals — from tension-relieving hand massages to sculpting treatments that define facial contours and awaken the eye area. To complement the journey, an iris art photography zone offers guests the chance to transform their unique iris patterns into bespoke digital portraits. These curated consumer activations represent Estée Lauder’s ongoing commitment to personalized luxury experiences, enhancing travellers’ journeys through meaningful engagement.
The Re-Nutriv Ultimate Diamond Age Reversal Eye Crème is grounded in more than 15 years of skin longevity research and is powered by Estée Lauder’s patented and exclusive SIRTIVITY-LP™ technology. SIRTIVITY-LP helps “turn on” the longevity protein network to delay and help reverse the visible effects of skin aging. The crème is further enriched with Black Diamond Truffle Extract which increases the production of ATP, boosting natural skin energy, to empower its peak performance for vibrant brilliance. The formula targets fine lines, lifts, and plumps the eye contours, promoting a firmer, smoother and more youthful-looking eye area in just 7 days.
As Estée Lauder’s first-ever pop-up at Incheon Airport, the activation was officially unveiled with a ribbon-cutting ceremony on June 11, attended by senior executives from Estée Lauder Travel Retail, Incheon International Airport and Shinsegae Duty Free.
Through July 24, travelers can experience the new Re-Nutriv Ultimate Diamond Age Reversal Eye Crème at the Skin Longevity Institute pop-up in Shinsegae Duty Free, Terminal 2, Incheon International Airport. During the pop-up period, eligible purchases are accompanied by travel sized skincare essentials and exquisitely crafted keepsakes including elegant jewellery case and porcelain collectibles, offering consumers a refined and lasting impression of Re-Nutriv luxury.
