Duty free retailer Gebr. Heinemann host launch of 1800 GuachiMonton Tequila in stores in Vienna and Frankfurt airports.
Activations highlighting 1800 GuachiMonton are live and will run until the end of July. They mark 1800 GuachiMonton’s first appearance in global travel retail outside of the USA.
At Vienna Airport, 1800 GuachiMonton is featured in an eye-catching promotion in the airport’s main shop while the Frankfurt activations run across three stores in three terminals, T1A, T1Z and T2S.
The 1800 GuachiMonton promotions are supported by brand ambassadors with sampling available of the new expression, along with 1800 Añejo and Silver. A gift-with-purchase offer – on purchases exceeding €49 – features a collectible boxed 1800®-branded glass from Austrian glassware specialist Riedel.
Commenting on the launches, Roy Summers, Proximo Spirits Head of Global Travel Retail, said: “Our outstanding 1800 Tequila brand has reached new heights of liquid luxury with 1800® GuachiMonton, its most super-premium expression yet.
“It is befitting, therefore, that these product and activation spaces, as we introduce 1800 GuachiMonton, to the European market, are truly stunning and clearly differentiated.”
1800® GuachiMonton: Celebrating Mexican tradition and culture
Inspired by the archaeological jewel of Jalisco – the pre-Columbian pyramids of Los Guachimontones in Western Mexico – 1800® GuachiMonton celebrates Mexican tradition and culture.
It honours the shared terroir of the Tequila Valley and the UNESCO World Heritage site Los Guachimontones and is the first and only luxury añejo tequila aged in American and French oak barrels and finished in orange tequila liqueur casks.
1800 GuachiMonton is crafted with the finest 100% Blue Weber agave, grown and matured between six to eight years and sourced from a single estate in the lowlands regions of the Tequila Valley.
1800 GuachiMonton is presented in a striking ceramic trapezoidal-shaped bottle with a distinctive wooden circular cap.
Inspired by the jewel of Jalisco, Los Guachimontones, the red bottle and wooden cap take shape from the circular pyramids dating back to before the Hispanic era, where communities would gather for ceremonial rituals. To protect and preserve this shared heritage, 1800® Tequila will be providing long term support to conserve the UNESCO site, its museum and the cultural, art and educational initiatives tied to the area.
“A modern twist to an already luxurious Añejo tasting experience”
Master Distiller and Head of Production, Alex Coronado, commented: “1800® GuachiMonton not only represents the roots of Mexican tradition and culture but also Mexican terroir and ritual.”
“A nod to the fragrant orange trees surrounding the pyramids of Los Guachimontones and our family-owned distillery, the liquid is inspired by the timeless ritual of plucking fresh oranges to garnish a glass of Añejo. Its decadent and persistent orange citrus flavour profile provides a premium, modern twist to an already luxurious Añejo tasting experience.”
With an ABV of 40%, its perfect serve is neat, on the rocks, in a traditional cocktail like an Old Fashioned or by exploring a new tequila tasting ritual and pairing with Mexican chocolate.
1800 GuachiMonton Tasting Notes
Colour: Amber with golden nuances and coppery sparkles.
Aroma: Fresh citrus orange, honey, caramel, vanilla, oak and ripe fruit notes.
Flavour: Velvety, soft, pleasantly bitter.
Finish: Fresh and persistent orange sensation.
