Embrace the new perfect absolute, a celebration of empowerment, positive affirmation, and believing in yourself. Rooted in the belief that you are perfect as you are, this fragrance embodies the transformative power of self-affirmation.
Perfect Marc Jacobs honours every step of the self-love journey. In this new chapter, harness the full power of self-affirmation, the inspiration behind perfect absolute. This elevated fragrance radiates warmth and uninhibited confidence. Making a precious and bold statement of self-love. And encouraging all of us to live as our most genuine selves.
The design
The perfect bottle takes a dramatic twist, featuring a metallic cap, glitter finishes, and deep burgundy glass. The rich burgundy color, combined with the opulent shine of each charm, creates a sophisticated new look that embodies luxury. Topped with a lustrous burgundy bow, each charm was selected by Marc Jacobs himself and injects a touch of his irreverent style into the design. The outer packaging, coated in a rich burgundy gloss, is a continuation of Marc’s ode to intage fragrance boxes. The carton features the newest illustrations by New York-based artist Jacky Blue, with vibrant charm illustrations in metallic and new glitter codes that flatter the intense burgundy tone. Dark burgundy, silver, and gold adorn this luxe fragrance and its packaging, while deep metallic textures embellish the carton, revealing something new each time.
Inspired by Marc Jacobs’ love of giving classic elements a twist, the packaging builds on the concept of self-affirmation, elevating the perfect journey with more intensity, an ultra-concentrated juice, and opulent packaging to match.
The fragrance
Perfect Absolute is a luxurious and concentrated take on the original eau de parfum. Juicy caramelized fig accord meets luscious blooming jasmine and a rich amber accord. This ambery fruity fragrance makes an unapologetic statement of self-love. Precious, bold, and long-lasting. It’s perfect, just like you.
Top: caramelized fig accord
heart: jasmine absolu
base: rich amber accord
Fragrance house: IFF
Perfumer: Domitilla Michalon-Bertier
The campaign
Shot by Juergen Teller, the perfect absolute campaign introduces a refreshed look to the perfect franchise, reinforcing the central message: perfect as I am. This striking collection of visuals features a diverse cast of talent in front of archived photographs that Marc Jacobs and Juergen have created together over 30 years of friendship and collaboration. The result is an artistic portrayal of affirmations as a tool in the self-love journey, incorporating personalized storytelling and empowering mantras.
This bold and visually captivating approach marks a natural progression in the perfect franchise, celebrating aspiration, inclusion, and inspiration.
