Herita Marzotto Wine Estates – formerly Santa Margherita Wine Group – is gearing up to major celebrations at this year’s TFWA World Exhibition in Cannes.
At Cannes, Herita will spotlight its travel retail-exclusive Santa Margherita Prosecco Valdobbiadene Superiore DOCG, following its debut at TFWA Asia Pacific earlier this year. The company will also share details of high-profile activations with leading travel retailers across Europe, designed to support the launch and drive premium visibility in the channel.
Herita Marzotto Wine Estates Export Director Giacomo Marzotto said: “2025 has been an exceptional year for us. We celebrated our 90th anniversary with a major rebrand, and now we have achieved a remarkable first for the Italian wine sector with Carbon Neutrality Certification. This milestone underlines our deep commitment to sustainability and good practices, while setting a benchmark for others in the industry. To say we are proud is an understatement. That pride extends to our latest launch – the Prosecco Valdobbiadene Superiore DOCG – created exclusively for travel retail, a channel of growing importance for Herita. I believe this Prosecco highlights our commitment to the sector and paves the way for future exclusive expressions.”
Santa Margherita Prosecco Valdobbiadene Superiore DOCG
More than a premium sparkling wine, this limited-edition release is a tribute to la dolce vita and to Venice itself. The packaging and label celebrate the city’s architecture, reflections, and iconic window designs, underscoring Santa Margherita’s values of heritage, authenticity, and sustainable design.
“This release conveys not just exclusivity and authenticity, but also cultural depth and refined design,” Giacomo Marzotto added. “It offers travellers the chance to bring home a piece of enduring Italian beauty and craftsmanship.”
He noted the success of airport activations already in place at Rome Fiumicino International Airport and at Marco Polo International Airport in Venice with Lagardère Travel Retail, and at Milan Malpensa Airport with Avolta. They are supported by brand ambassadors and live tastings, alongside two advertising LED walls at Marco Polo International Airport showing the new Santa Margherita travel Exclusive limited edition. Distribution continues to expand into further select locations worldwide.
