Ferrero Travel Market has partnered with Avolta and Ticketmaster to create a new, high-impact promotional campaign to support the global roll-out of Tic Tac TWO – the brand’s first sugar-free offering in the travel retail channel.
Following its debut at the 2024 TFWA Tax Free World Exhibition, Tic Tac TWO has rapidly gained traction among a new generation of international travellers. The product’s sugar-free positioning, combined with its distinctive double-layered flavour experience, continues to appeal strongly to loyal Tic Tac fans.
Designed exclusively for the travel retail channel, the Tic Tac TWO initiative offers shoppers the opportunity to win a Ticketmaster voucher worth up to €300. The Ticketmaster partnership pays homage to Tic Tac’s long-standing association with music and festival culture, building on a rich brand heritage of engaging younger consumers through fun, socially shared experiences.
The promotion is running from mid-September through October, at high-footfall airport locations in Barcelona, Ibiza and Palma de Mallorca – all strategically selected to engage the brand’s key Gen Z and Millennial target demographics.
The Tic Tac TWO x Ticketmaster competition draw is open to all travellers who are members of the Club Avolta loyalty and rewards programme. Shoppers who purchase two Tic Tac TWO products are entered into a draw to win a €300 Ticketmaster voucher. Each location has been allocated ten winning vouchers.
To amplify visibility and encourage participation, the promotion is being supported by a branded Newsletter and Club Avolta Member Push Notifications.
Tic Tac TWO is available in two flavours: Strawberry & Lime and Spearmint Fresh & Mild. Each box contains 38 Tic Tac Twos, all of which are double the size of traditional Tic Tac pills. The two layers deliver two distinctive flavours at the same time – consumers simply flip to enjoy.
