3Sixty Duty Free & More, a global leader in Travel Retail and Omnichannel Retail, announced the grand opening of a new store located at Terminal C of the Dallas Fort Worth International Airport.
Responding to the sharp increase in domestic traffic in Dallas Fort Worth, (currently the world’s busiest airport), 3Sixty has deployed a range of creative strategies aimed at attracting customers back into its retail locations, after months of industry-wide upheaval due to the COVID19 crisis.
Doors officially opened on Saturday, August 29th, welcoming shoppers into the eye-catching store, designed to allow customers to easily interact with different products while creating an elevated retail experience in what is mostly a domestic terminal.
Showcasing an assortment of duty-paid categories including perfume and cosmetics, confectionery and accessories, as well as core duty-free liquor, tobacco, supported by aggressive promotions, has already proven to be a winning formula for customers in this terminal, with encouraging sales in the first few days.
“The response to COVID19 is still ongoing,” 3Sixty Chief Operations Officer, Alex Anson said. “3Sixty’s ability to quickly adapt and respond to the surge in demand highlights our efforts on remaining nimble, while delivering strategic solutions in the midst of this global crisis.”
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