Loch Lomond Whiskies has unveiled a complete brand refresh of its packaging and range offering across its Global Travel Retail (GTR) single malt whisky offering.
The investment comes after strong business growth over the past five years which has seen Loch Lomond Whiskies become one of the top five fastest growing single malt brands in the world, listed in over 125 markets, including many Duty Free Stores worldwide.
The design will be rolled out across the Loch Lomond Whiskies Global Travel Retail range, improving brand recognition and introducing a contemporary aesthetic, flavour descriptors allowing travelers to easily navigate their way through the portfolio.
The brand’s portfolio will also see the introduction of three new travel retail exclusive expressions added to the core range. The new Loch Lomond Madeira Wood Finish, the Loch Lomond 14 Year Old Inchmoan and Loch Lomond 18 Year Old Inchmurrin will sit alongside the current Loch Lomond 12 Year Old ensuring the breadth of flavour that is created at the Loch Lomond Distillery is covered from the lighter and fruitier to the more heavily peated.
André de Almeida, managing director, Global Travel Retail, Loch Lomond Group, said: “The Global Travel Retail channel is fundamental to the growth of Loch Lomond Whiskies and we remain committed to it despite the recent challenges affecting travelers and travel retail worldwide. We are very proud of the success of our collections, which have performed strongly in the GTR channel since launching three years ago.
“Over the years, Loch Lomond Whiskies has grown a strong customer following, and we believe our new redesigned packaging will not only stand out on the shelves, but will also better communicate the range of flavours found in each expression”
André added: “We continue to experience a strong demand among travelers worldwide who want to experience a taste of Scotland through Scotch whisky, and we’re confident that our range of single malts will offer something new to our customers.”
The new look packaging retains the familiar stag icon and features a more prominent Loch Lomond brand name and age statement to increase visibility on shelf. The outline of the famous Loch Lomond has been incorporated into the background of each gift tube, celebrating the distillery’s enviable location. A simple flavour descriptor also features on both the gift tube and bottle.
The Loch Lomond Whiskies GTR exclusive range first went on sale in Glasgow Airport’s World Duty Free World of Whiskies store in February 2017, followed by the launch of the independent distiller’s Glen Scotia GTR range exactly one year later. In September 2018 the group introduced Littlemill Single Malt Scotch whisky from Scotland’s oldest licensed distillery to the channel.
For further information visit www.lochlomondgroup.com
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