Maison Perrier-Jouët is cementing the champagne house’s grand return to Global Travel Retail with enchanting activations at two major international hubs – Paris-Charles de Gaulle and Miami International Airport.
The ephemeral ‘House of Wonder’ experience, supported by a large-scale advertising campaign and an artistic exhibit, commenced 10th October in Paris and runs until 24th November, before transferring to Miami for the whole month of December to coincide with the famous Design Miami art fair. Travellers from around the world will be able to discover two elegant, contemporary spaces inspired by the Belle Epoque Society, an ecosystem of experiences that the Maison offers at its historic site in Epernay, in the Champagne region of France.
Stepping into the House of Wonder with its distinctive Art Nouveau influences, travellers can discover the story of Perrier-Jouët when, in 1811, the renowned botanists and horticulturalists Pierre-Nicolas Perrier and Rose-Adélaïde Jouët established the Maison, united by their love for art and nature and their unique vision for champagne. Choosing Chardonnay as its signature grape, the founders established the singular floral style of its wines, which went on to be synonymous with Art Nouveau pioneer Emile Gallé’s illustration of the Japanese anemone.
This same iconic anemone adorns a large Perrier-Jouët bar in both locations, where travellers will be offered tastings from the range and have the rare opportunity to see and purchase some of the Maison’s most revered vintage cuvées from the Collection Belle Epoque, as well as non-vintage cuvées from the Collection Les Classiques. Each purchase is accompanied by a special gift box which, at the Paris location, can be personalised.
In addition, for a limited time only, passengers will have access to an exclusive gift set, produced in collaboration with Polish designer Marcin Rusak for two Perrier-Jouët champagne Collections. A personal interpretation of the Maison’s herbarium, the designer gift box containing the cuvée and two branded flutes highlights the three hero plants of Champagne’s biodiversity.
This set takes on extra resonance with Marcin Rusak exhibiting Plant Pulses at the Design Miami art fair, an artistic installation sensitively and tangibly translating the communication emitted by plants through which the artist and Maison Perrier-Jouët encourage us to reconsider our relationship to nature, or more specifically, our place within it.
The Paris House of Wonder experience was officially opened 13th October by Pernod Ricard GTR CEO, Laurent Pillet and Perrier-Jouët Brand Director, Guillaume Petavy Meynier, with representatives from Lagardère Travel Retail and Extime Duty Free Paris also in attendance. After a tour of the space and speeches they raised a champagne toast to the future success of the brand in the GTR channel.
For more information, visit perrier-jouet.com
