Elizabeth Arden, the iconic beauty brand, unveils Eternal Aura in Asia Pacific travel retail locations.
The new fragrance is a luminous new Eau de Parfum that captures the essence of modern femininity, empowering women everywhere to feel radiant and unapologetically confident. Created by women, for women, this perfume launch features actress Leighton Meester as the global face of the campaign, embodying the journey of female transformation and self-expression.
“I’ve been a fan of Elizabeth Arden since I was a little girl, and being part of such an iconic brand for the launch of Eternal Aura feels like a full circle moment,” said Leighton Meester. “This campaign is all about recognizing and celebrating the stage of life you’re in right now. It’s not about striving for perfection but about honoring the strength, confidence, and beauty you’ve cultivated through everything you’ve achieved. Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength.”
Inspired by the legacy of Ms. Arden herself, Eternal Aura honors the brand’s heritage with an elegant bottle design that draws from the timeless sophistication of Elizabeth Arden Salons, a place where women came to feel their best. The cap and carton feature a monogram pattern once found in the salons as a decorative wallpaper, beautifully reimagined in brushed gold to complement the original Arden Pink.
“The launch of Eternal Aura is to pay tribute to our founder, Ms. Elizabeth Arden. The fragrance and bottle embody the favorite color of Ms. Elizabeth Arden – Pink. It is the color of gentle power, an aura and energy level felt within many women. We would like women to be reminded of the magnificent, gentle yet powerful aura they have within themselves,” shared Yumie Chia, General Manager of Asia Pacific Travel Retail division.
Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo with IFF’s Science of Wellness™, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem, and happiness.
Eternal Aura Eau de Parfum is a captivating floral amber fragrance, vibrant and full of movement. It opens with a sparkling burst of dragon fruit, golden pear and pink pepper, mingling with delicate magnolia and peony scents, while an exclusive Elizabeth Arden co-distillate of rose and ambrette forms the heart of the scent. This unique signature is wrapped in warm sandalwood, creamy musk, and a hint of tonka bean, creating a sensual yet modern finish. Offering a fresh perspective on the amber category, Eternal Aura blends airy florals and juicy fruits to define its contemporary elegance.
Complement your Eau de Parfum with the new Eternal Aura Body Balm, a silky, nourishing cream that revitalizes and improves skin’s elasticity. Lightly scented with Elizabeth Arden’s new floral amber fragrance, this body balm celebrates confident beauty.
Eternal Aura marks the brand’s first flagship fragrance launch in eight years, signaling a new chapter for Elizabeth Arden. The Asia Pacific Travel Retail campaign kicks off at Lotte Duty Free in Australia Melbourne International Airport in the months of April and May. Customers were greeted at front of store with the enchanting visuals and scent of Eternal Aura.
The captivating floral scent of Eternal Aura welcomed travelers at Australia Melbourne International Airport.
Pretty-In-Pink unit highlights Eternal Aura launch to travelers at New Zealand Auckland Airport.
Across multiple travel retail duty free store locations and travel touchpoints, customers will be able to capture the enchanting sights of the new Eternal Aura EDP. This included New Zealand Auckland Airport, Singapore Changi Airport as well as Thailand Bangkok International Airport. The fragrance will continue to be highlighted and launched in other Asia Pacific countries throughout quarters 2 and 3 of 2026.
Eternal Aura animations at Singapore Changi International Airport.
Eternal Aura animations at Thailand Bangkok Don Mueang Airport.
