Estée Lauder introduces Modern Muse Chic, a new fragrance inspired by the bold, daring, more creative side of a Modern Muse.

Created to reflect the true style icon– it’s all about style on her own terms. Whether it’s a vintage clutch that perfectly accents her cocktail dress or strappy stilettos paired with a leather skirt, she’s a statement in style. This bold new facet of her personality is often conveyed through her fashion and accessories. Her philosophy – never ordinary, always feminine, bold when she wants to be. She’s a daring new Modern Muse.

A unique contrast of sophisticated florals and succulent fruitiness juxtaposed against deep sultry woods captures the duality of her charismatic personality.

Modern Muse Chic will be available at Estée Lauder Travel Retail counters in Europe, the Middle East, Africa and the Americas beginning September 2014. Then in major airports in the UK from October 2014.