Canadian womenswear brand Joseph Ribkoff will return to the TFWA World Exhibition this September, showcasing a significant evolution of the brand as it continues to build its profile in global travel retail. The company will present this new chapter to existing and prospective partners in Cannes, while exploring opportunities to further develop its presence in the channel.
At the heart of Joseph Ribkoff’s renewed creative vision is She Icons, starring internationally renowned actress, entrepreneur and style icon Elizabeth Hurley. The campaign celebrates women who embrace every new chapter without losing their authenticity, with Elizabeth Hurley’s confidence, authenticity and effortless sophistication reflecting the spirit of today’s Joseph Ribkoff woman.
Guided by the brand’s new philosophy, Elegance in Motion, She Icons introduces a modern expression of Joseph Ribkoff as the company looks to deepen its connection with existing customers and reach new audiences around the world.
Building on the momentum of its renewed global brand vision, Joseph Ribkoff introduces Edit 57, a new contemporary line named in honour of Joseph Ribkoff’s founding year. Created as a platform for creative expression, Edit 57 introduces seasonal capsule collections featuring fresh silhouettes, styling and ideas while remaining unmistakably Joseph Ribkoff.
Its debut limited-edition Icons Capsule extends the story of She Icons, translating its celebration of confident, original women into product. The collection comprises 28 styles curated into nine complete looks, bringing together modern tailoring, elevated separates and versatile statement dressing, with pieces designed to transition effortlessly from day to evening.
Commenting on the company’s return to Cannes, Joseph Ribkoff’s President & CEO, Stephen Belfer, said: “This is an incredibly exciting moment for Joseph Ribkoff. We are building on nearly seven decades of design expertise while evolving the brand for its next chapter. Our renewed brand vision, She Icons with Elizabeth Hurley and the introduction of Edit 57 reflect our ambition to deepen our connection with existing customers while introducing Joseph Ribkoff to a new generation of women around the world.
“Cannes gives us an important opportunity to share that evolution with the global travel retail industry and demonstrate our ambitions for the channel as we continue to raise the profile of Joseph Ribkoff globally.”
Joseph Ribkoff’s VP Global Sales and Business Development, Nadine Clour, added: “We are returning to Cannes with significant newness to share and growing ambitions for travel retail. Our experience in the channel to date has given us confidence in the opportunities it can offer Joseph Ribkoff, and our focus now is on building the right partnerships and identifying locations where we can create a strong brand experience for travellers.
“TFWA World Exhibition is an invaluable opportunity to meet with existing and prospective partners and explore the next stage of our travel retail growth.”
