As a new limited edition, Absolut has unveiled an inspiring, multi-faceted blue bottle to house the iconic Absolut Original Vodka over the festive season.
The semi-translucent, ultramarine bottle has been specially designed to mirror the shape of a striking prism, creating asymmetrical facets that catch the light in unique ways to disrupt on shelf. The aesthetic of the bottle reflects and celebrates the spontaneous moments of nightlife and the unique journeys Absolut Vodka can take us on.
Choosing spontaneity over limitation and courage over fear, the new limited edition flacon is set to inspire epic and unexpected adventures with the idea that ‘the best nights happen out of the blue’.
The Absolut Facet limited edition will be distributed worldwide from October 2016.
To mark Absolut Facet’s launch in Global Travel Retail, Absolut will create engaging global activations that highlight the high impact design of the bottle.
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