Supermodel Heidi Klum is front and center in Aigner’s fall-winter 2025 campaign. And she’s channeling the brand’s energy as she models leather bags. Shot by longtime collaborator Rankin in Los Angeles, the campaign mixes sharp styling with Klum’s unmistakable star power.
Aigner chose Klum to represent the season’s vision of confidence and individuality. The Munich-based house, known for its refined leather goods, features six bold looks in the campaign.
Key styles include the classic Cybill Bag and other structured silhouettes in rich autumnal tones such as burgundy, espresso, and cognac. Klum handpicked her favorite pieces for the shoot, showing off how she makes every look feel personal and lived-in.
This isn’t a one-off moment either. The collaboration runs through mid-2026, making it one of Aigner’s longest-running partnerships to date. According to the brand, Klum was the clear choice for her fearless style and dynamic presence.
A proven design, reimagined and masterfully crafted: the CARRÉ SOFT bag returns with a modern silhouette, soft feel, and clean details. The new edition has long been a must-have for Heidi Klum, global testimonial for the Fall/Winter 2025 campaign. The bag combines the finest craftsmanship with contemporary style, creating a timeless companion that is both fresh and confident. Spacious, elegant, and high-quality. A statement for all who love classics and appreciate innovation.
