Contemporary UK fashion brand AllSaints is set to launch its Spring/Summer 2024 sunglasses range into global travel retail.
AllSaints is a recent addition to London-based eyewear specialist Mondottica’s portfolio. The brand’s new range was successfully previewed at the 2023 TFWA World Exhibition in Cannes last year.
Founded in 1994, AllSaints has grown into a global fashion phenomenon known for its directional womenswear and menswear, while retaining an independent, rock’n’roll spirit. The brand is renowned for emphasising individuality and authenticity, targeting people who favour responsible choices and beautifully crafted timeless designs that can be worn year after year, decade after decade.
The new AllSaints eyewear range includes gender-neutral sunglass styles in tortoiseshell and coloured acetate finishes. Made from Eastman Acetate Renew and featuring UV 400 protection lenses, each style includes durable and luxurious five-barrel hinge components, engraved with the AllSaints logo.
AllSaints is known for its attention to details and its sunglasses are no exception, with bespoke branded hinges, stylish bevelling and the finest metal detailing. Each eyewear style incorporates AllSaints DNA signatures such as hexagon bolt shaped studs on the temples and hinges book-ending the AllSaints name. An integrated end-piece and plaque on the hinge is adorned with the AllSaints logo in the brand’s classic distressed metal finish.
The packaging for the collection has also been carefully considered with a recycled-based vegan leather fabric case and 100% recycled polyester lens cloth.
In travel retail, AllSaints sunglasses are currently featured with Condor Ferries and Brittany Ferries and discussions with major travel retailers are ongoing with further listings imminent.
According to Mondottica’s National Accounts Manager – Sunglasses & Travel Retail, Louise Porte, the AllSaints range is ideal for the duty free/travel retail channel.
“As a brand, AllSaints is renowned for its distinctive silhouettes, meticulous attention to detail, sustainable practices, cultural influence and a unique design philosophy. Its sunglasses follow all those principles,” she said.
“Age is irrelevant for AllSaints making it a perfect fit in travel retail. The AllSaints sunglasses are for customers who want something cool, a little edgy, and definitely something different. At the same time, the brand offers a quality, sustainable product, at an attainable price point.
“With AllSaints already popular and well-established on domestic markets throughout the UK, Europe, the US and Asia, we are ready to take the outstanding AllSaints sunglasses into the global travel retail channel.
“We are very excited to be launching sunglasses with such a quality British brand that is known, and loved, globally. The travel retail channel will give us the opportunity to reach so many customers who are looking for quality, sustainable sunglasses, with fashion forward styling.”
Louise Porte also emphasised AllSaints’ strong sustainability credentials and the use of Eastman Acetate Renew in its sunglasses frames. The sustainable material is derived from innovative carbon renewal technology that breaks down hard-to-recycle plastic waste. Acetate Renew significantly reduces greenhouse gas emissions and fossil fuel usage when compared to the conventional acetate manufacturing process. Unlike other sustainable alternatives, it is indistinguishable from traditional acetate, assuring wearers of the high quality and premium styles they expect.
“Mondottica’s mission is to consciously and authentically take very credible steps to improve the sustainability of our collections and operations. AllSaints’ stand-out style and focus on sustainability is a perfect fit,” Louise Porte concluded.
