NEW Amarula Chocolate from Distell, the makers of Amarula Cream Liqueur, has made its debut at TFWA Cannes.

Amarula Chocolate is the brand’s most indulgent premium cream liqueur with a velvety milk chocolate taste. The rich and distinctive flavour of Marula fruit is perfectly complimented by the full bodied, fragrant chocolate undertones of real African cocoa beans.

Distell’s focus on premium quality and fine flavour is underpinned by a deep commitment to using only sustainably sourced cocoa. African cocoa is renowned around the world for its intense chocolate aroma and flavour. African cocoa beans have a light to medium body, which perfectly complements the citrus and tropical flavours of the Marula Fruit.

For a rich and creamy indulgence, Amarula Chocolate is best enjoyed chilled over ice, in a cocktail, added to coffee or in a decadent Amarula milkshake with vanilla ice cream and chocolate sprinkles.

Amarula Chocolate is 15.5% ABV and available in 70cl, 75cl or 1 litre pack sizes.

Distell International Head of Europe & Global Travel Retail, Luke Maga said; “We are proud to introduce our latest flavour innovation at Cannes. With Amarula Chocolate, we blend sustainably sourced African Cocoa, Marula fruit, Cream and a taste of Africa for new, younger consumers as well as lovers of the original Amarula taste. This indulgent new offering promotes Amarula’s African origins with its accent ingredients and creates significant buzz and a halo effect for the brand in travel retail.”

Amarula Chocolate will be launching in Big Five Duty Free in South Africa in December with a full concourse activation.

Discover more at AMARULA.COM.