Angelina Jolie has been chosen as the face of Guerlain’s new fragrance, Mon Guerlain, and will donate her entire earnings from the campaign to charity.
Guerlain’s announcement that Angelina Jolie is its new ‘icon’ has created huge amounts of excitement. Rather than simply fronting a new scent, Jolie has acted as a muse and source of inspiration for the luxury French fragrance house’s master perfumer Thierry Wasser.
The partnership was initially agreed in Cambodia – the birthplace of Jolie’s first son, Maddox – in December 2015, but Jolie credits her first memories of the brand to a powder she recalls her late mother using when she was a child.
“We create perfumes for the women we admire,” Jacques Guerlain said in a statement, whilst the brand’s master perfumer Thierry Wasser said he drew inspiration from Jolie to create a fragrance expressing the “notes of a woman”.
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As well as being an actress, filmmaker and mother of six, Jolie is a special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative.
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