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Apple and Hermès unveil the Apple Watch Hermès Collection

Apple and Hermès unveil the Apple Watch Hermès Collection

In a move that further brings together the worlds of luxury fashion and technology, Apple announced today that it has collaborated with Hermès to create a collection of new Apple Watches.

While many would anticipate that the heritage leather brand may have merely lent its expertise to creating a new series of straps, Apple Watch Hermès is a truly collaborative line – each watch comes engraved with the Hermès signature, the typeface can be customised to Hermès’s famous orange and three exclusive dials reference classic Hermès watch face designs. Of course, the straps play an integral role too; each of the three designs – the single tour, the double tour and the cuff – are handcrafted in Paris in the label’s Barenia leather.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Apple’s chief design officer Jonathan Ive. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

Pierre-Alexis Dumas, Hermès’s executive vice president in charge of artistic direction, added, “At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives. What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The collection will be available to buy from October 5 at select Apple retail stores, select Hermès stores, speciality stores and department stores beginning October 5.

Full details from Apple below images:

4 watches

Hermes-DoubleTour-Hero-PRINT

Hermes-Cuff-Hero

 

 

 

Images: Apple

Apple® and Hermès today introduced Apple Watch® Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.

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