ARI has unveiled a new look for Edmonton Duty Free, bringing an elevated travel retail experience to Edmonton International Airport (YEG). Since opening in January 2024, significant refurbishments have been underway at the two stores, located in YEG’s Domestic-International Departures Lounge and YEG’s US Departures Lounge. Refreshing these stores signals ARI’s continued commitment to creating a world-class retail experience across each of its locations and delivering on its brand expression, “Joy On Your Way”.
ARI’s signature focus on sense of place is the main component of this refurbishment, taking inspiration from local landmarks as well as historic and cultural moments of significance. Each store has its own unique features, including a bespoke swing, inspired by Edmonton’s secret River Valley swing, and a replica dinosaur fossil suspended from the store ceiling, which pays homage to Edmonton’s history of dinosaur discoveries. Both of these features provide an “Instagrammable” moment for shoppers. Rich greenery throughout the stores is also a nod to the iconic River Valley – the largest urban park in North America – while a vintage photo of Jasper Avenue, historically Edmonton’s main street, reminds shoppers of Edmonton’s glorious past.
The extensive offering of premium and international brands is complemented by a carefully curated range of local brands to offer customers an authentic taste of Edmonton. As well as several home-grown, locally-produced Edmonton brands, the stores also feature Liquor and Ice Wine ranges by Canadian hockey legend, Wayne Gretzky, synonymous with Edmonton from his time with the Edmonton Oilers.
“It was important for us to really create an authentic, memorable experience for shoppers, and we have managed to deliver a truly special retail offering at the new Edmonton Duty Free”, said Glen Morgan, ARINA General Manager. “Edmonton has a rich and unique heritage, and the new stores encapsulate the essence of this vibrant city. We have cultivated a great range of brands and products to cater to the evolving passenger demographic travelling through the airport, and we will continue to work closely with our partners at Edmonton International Airport to enhance the overall airport experience through a superior retail proposition.”
Carmen Donnelly, Vice President, Passenger Experience and Terminal Operations, Edmonton International Airport (YEG), said, “YEG is a gateway to the world, and part of the travel journey is ensuring our passengers have the best experience possible. Our partnership with ARI is a key ingredient for our international passengers to enjoy the benefits of shopping duty-free, offering luxury and savings throughout the journey.”
