Giorgio Armani Beauty has announced the opening of its globe travelling pop-up store ARMANI BOX at Bangkok’s Suvarnabhumi Airport in Thailand.
The Departure Hall of the Airport will showcase the brand’s beauty universe until February, 28th 2019.
The opening of ARMANI BOX BANGKOK was celebrated on February 11th with a ribbon cutting ceremony and an exclusive event in the presence of influencers from Thailand and China.
During the event, the design of ARMANI BOX BANGKOK was revealed: with its hot red walls and black lighting fixtures, it is full of surprises. A giant gorilla, Uri, welcomes visitors as they enter the store: created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan. “This resin gorilla is a gift that came from a movie set. He’s called Uri”.
It is hard to think about Giorgio Armani without bringing cinematic images to mind. The new ARMANI BOX experience allows the visitor to become a movie star with a series of details to explore: from the Walk of Fame digital handprint, to the backstage makeup stations, as wellas a red carpet indicating the way. Visitors can also film their very own screen test, entering director’s booth and playing with their emotions; portrait photos and videos will be available to keep, share and post online.
A UNIQUE EXPERIENCE
The ARMANI BOX is a sensorial and playful immersion in Giorgio Armani beauty’s universe. Visitors can discover product exclusives included a limited edition version of its new lip product Rouge d’Armani Matte #400, and personalize their products with engraving.
Previously on DFH…
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