While London, Paris, New York and Milan get their own fashion weeks the rest of the world can only watch on – until this week when a partnership between Qatar Duty Free, Doha’s Hamad International and the Giorgio Armani brand brought the runway to the runway (sorry!)…
On Thursday 1 October, passengers travelling through Qatar Duty Free (QDF) at Hamad International Airport (HIA) were the first in the world to enjoy a Giorgio Armani airport fashion event.
Giorgio Armani women’s and men’s clothing, bags and accessories from the Autumn/Winter 2015/16 collection were showcased in front of VIP guests and passengers. The live fashion presentation featured six models walking a runway starting in Qatar Duty Free’s Giorgio Armani boutique and extending out into the main passenger area. The event was held twice, both in the afternoon and evening.
Giorgio Armani stylists and make-up artists travelled from Milan to offer passengers a personalised shopping experience, make overs, styling tips and advice across the designer’s fashion and make up collection.
Keith Hunter, Senior Vice President Qatar Duty Free, said: “We are delighted that our successful partnership with Giorgio Armani has enabled us to deliver this fantastic live fashion event in HIA, giving passengers a preview of Armani’s latest collection that is now available at the Giorgio Armani boutique located at QDF in the airport departure terminal. Last year Giorgio Armani selected Qatar Duty Free and HIA as the first airport in the Middle East to open a boutique. Today this exclusive fashion event further underlines Giorgio Armani’s commitment to the market and supports Qatar Duty Free in achieving its ongoing ambition to provide global travellers with luxury brands and exciting and memorable shopping experiences that go beyond regular retail expectations.”
The Giorgio Armani boutique, opened by the award-winning Qatar Duty Free in November 2014, provides 190 m2 entirely dedicated to ready-to-wear collections and accessories for men and women. The boutique is characterised by a refined and intimate feel using brushed silk, backlit onyx and polished stone.
The Global hub for the Global Shopper www.dutyfreehunter.com
