Until June 15, 2018, Giorgio Armani celebrates the vibrant colours of Los Angeles with an eye-catching Pop-Up store in partnership with DFS: L.A. LIP VIBES, in Tom Bradley International Terminal.
Located in the main retail hall outside DFS store, the 15 square feet Pop-Up store offers a playful and immersive experience to discover Giorgio Armani beauty’s universe: a captivating explosion of red spreads from wall to floor, surrounded by holographic bold lips and connected digital screens.
In the centre, the Lip Bar features the full Giorgio Armani beauty lip wardrobe with couture colours from glossy to matte, and highlights the new LIP VIBES colour collection of eight hues for award-winning lipsticks Lip Maestro and Lip Magnet. LAX visitors will have the privilege to preview the eight ultra-saturated shades, as they are only available in selected shops.
Travelers are invited through a “Beauty City Guide” to try on any of the four looks inspired by the hottest spots in the city – Malibu Sunset, Venice Neon, Downtown Vibes and Beverly Hills Spotlight. For beauties in a rush, the Face Designers can offer a quick ‘Kiss & Fly’ touch up to travel in style.
Fragrance lovers will not be disappointed, as a selection of Giorgio Armani fragrances, including the latest Sì Passione, is also available.
Passengers will live personalised experiences through the service of product engraving and gifting. Using hashtag #LipVibes, they will be able to instantly share their L.A. LIP VIBES souvenir on social media in the form of a selfie or an animated gif at the “Selfie ATM”.
