Two Heineken World Bars have opened in Singapore Changi Airport. The launch marks the debut of the Heineken World Bar concept in Asia.
The first World Bar can be found in Terminal 2 towards Gate E, behind the Enchanted Garden. The second outlet is located close to Gate C, beside the Water Lily Garden.
Founded in Amsterdam in 1873, the Heineken® brand has a rich history and a unique character that is skilfully encapsulated in the Heineken® World Bar concept. As one of the first beer brands to establish a global presence, Heineken® is recognised worldwide and is well positioned to appeal to the international customer base at Changi Airport. With iconography that is ‘never lost in translation’, Changi’s Heineken® World Bar will allow travellers to step inside the refreshing World of Heineken® and an environment which showcases the brand’s inspiring history, present relevance and confident future. Heineken® World Bar promises an unforgettable experience, whether passengers are looking for a relaxing drink before their flight or a casual meal with friends or family.
A stunning picture wall will ensure that travellers experience an authentic and distinct sense of place during their time at the bar, and a ‘World of Heineken’ word portrait underscores the brand’s global presence, reminding visitors that no matter where in the world they drink, Heineken® is brewed to the same signature recipe.
Alongside ice cold beers, Heineken® World Bar serves a menu of Western dishes, including burgers, pastas, and bar snacks.
Jonathan Robinson, CEO of SSP Asia Pacific said: “This new opening marks a significant milestone for SSP. We have a strong track record in catering to a wide international audience and we’re very proud to be bringing a western beer brand that is well-known in Asia to Changi. The look and freshness of the new bars is a real asset to one of the world’s most spectacular terminals, and we’re certain Changi passengers will very much enjoy this outstanding new facility. The Heineken® brand with its global resonance and first-class reputation as an internationally esteemed name makes it a fabulous addition to our portfolio, and we’re looking forward to working with the Heineken® team in this market with considerable opportunity for growth.”
Gerald Yeo, Marketing Director of Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) said: “We are thrilled to announce the opening of the first-ever Heineken® World Bar concept at Changi Airport, in collaboration with SSP Group. The Heineken® World Bar is a refreshing pitstop designed to spark connections beyond barriers, serving Heineken®’s Pure Malt, Premium Quality lager. We look forward to enhancing the travel experience at Changi Airport through these exciting new venues.”
