Les Domaines Paul Mas has announced the first major airport listing of its ground-breaking travel retail exclusive wine range, Astelia, at Singapore Changi Airport.
This milestone rollout brings the “Rural Luxury” essence of Languedoc’s grand crus to discerning international travellers, building on the range’s disruptive blend of tradition, innovation, and bold French irreverence.
The Astelia lineup features Astelia Grangette 111 (Chardonnay, €50), Astelia Tannes 122(Cabernet Sauvignon, €30), and Astelia Chalamat 178 (Syrah Grenache, €75), with each cuvée’s name reflecting the altitude of its unique micro-terroir plots within a 2km radius. With each of these grand crus, Jean-Claude Mas embraces an approach he describes as “noetic.” Every cuvée must express the living connection between the land, the vine, the people, and culture, carrying a dual ambition: to stand alongside the greatest Mediterranean wines while remaining deeply faithful to its micro-terroir.
Premium extensions include the Masterpiece collection of 30 hand-painted Daum crystal bottles (€2,000 each) by artist Christophe Heymann, plus limited-edition replicas. Enhanced with Sense of Place sleeves, geological map labels, and picnic-inspired packs, the range arrives at Changi supported by full GTR merchandising including FSUs, gondola heads, and glorifiers.
“These exceptional cuvées embody the philosophy of ‘rural luxury’ championed by Domaines Paul Mas – simple, yet demanding respect for the vine and winemaking savoir-faire, harmony with nature, and the pursuit of the purest possible expression of terroir,” said Jean-Claude Mas, Owner of Domaines Paul Mas.
“We are thrilled to bring Languedoc’s essence to travellers at Changi Airport, offering a premium, artistic French wine experience through Astelia’s grand crus.” Kévin Florès, Asia Export Manager at Domaines Paul Mas, added: “Securing Changi Airport as Astelia’s first major airport listing is a strategic triumph for our APAC travel retail push. These old-world wines with new world attitude deliver an unparalleled terroir story to global travellers, perfectly suited to Changi’s premium clientele.”
