Atelier Cologne has announved the Southeast Asia airport debut of its pop-up concept at Kuala Lumpur International Airport (KLIA).
In collaboration with Malaysia Airports and Colours & Fragrances (C&F) under DR Group, the pop-up is now officially open till end February 2019 for arriving and departing passengers through the Satellite Building at KLIA.
The launch of the Atelier Cologne pop up saw an attendance of more than 80 cologners* made up of celebrities, media and partners including Mr Nazli Aziz and Ms Hani Ezra from Malaysia Airports, Dato’ Arshad Desa, Dr. Afendi Dahlan and Ms Amy Chew from Colours & Fragrances. Malaysia KOLs Preston Lee (@theprestonles) and Lucas Lau (@lucaseelau) and China KOL Qi Qi (靓靓) were also present to heighten buzz of the occasion.
*Cologners – term used by Atelier Cologne to describe its guests
An Invitation to Experience Atelier Cologne
Inspired by Atelier Cologne boutiques found around the world, the pop-up gave cologners a preview into the maison’s trove of treasured emotions and powerful memories captured through the brand’s wardrobe of Cologne Absolues. Cologners mingled over canapes and refreshments as they discovered more about the brand’s history, the scent and stories behind each unique fragrance as well as a personalised fragrance profiling session conducted by Atelier Cologne fragrance experts to discover their very own scent. Cologners were also given the opportunity to customise the leather case of their 30ml fragrance bottles with their name or initials at the gift and engraving workshop.
For the launch of the event, the background of the pop-up was dressed up as a Parisian rooftop featuring a skyline of the elegant Paris, cobbled flooring and a rustic swing in the brand’s signature Venetian blue. This set-up will be available till end of December 2018 to allow Cologners to fully indulge themselves in the “Parisian rooftop” atmosphere.
A Delightful Shopping Experience at the Atelier Cologne Airport Pop-Up
Clad in Atelier Cologne’s signature Venetian blue, the pop-up reveals co-founder, Sylvie Ganter’s innate vision and talent for interior design and architecture. Similar to all Atelier Cologne boutiques around the world, the pop-up is furnished with vintage consultation tables, lamps, stools, an engraving machine and decorated with citrus plants, setting the stage for unique individual fragrance discoveries. A gift and engraving workshop is also offered to customers, allowing them the unique experience of personalising the leather case (available in over 10 different colours) of their perfume bottles with a name, initials or even a message. This customisation service can be completed on-site with within a few minutes.
“At Malaysia Airports, we are committed to creating delightful experiences for travellers and visitors,” says Mr. Nazli Aziz, Senior General Manager for Commercial Services, Malaysia Airports. “We want to make our airports a must-visit shopping destination for everyone and not just as a transportation hub. Having an international and prestigious brand such as Atelier Cologne launch its Southeast Asia’s first airport pop-up concept at KLIA is a validation of Malaysia Airports effort in creating joyful experiences. In line with our Commercial Reset strategy to raise the retail profile of our international airports in Malaysia, we will continue to pioneer premium retailtainment concept and introduce highly desirable brands at KLIA to enhance the passengers’ retail experience.”
According to Nazli, the duty-free sales in the Asia Pacific region is growing significantly, largely driven by perfumes and cosmetics with a market value of USD 14 billion in 2017. As for KLIA, overall sales per passenger recorded a double-digit growth of 13 per cent in 2017.
“KLIA’s Satellite Building sees many cosmopolitan travellers every day,” says Ms Amy Chew . “ The unique concept and design of Atelier Cologne’s pop-up is eye-catching, fresh and novel. The open space location within the building makes it an ideal spot for the brand to unveil their range of products to a new international audience. With the wonderful support of Malaysia Airports and strong partnership with L’Oreal, we are delighted to deliver this first pop up store in SEA airports. It is indeed a trinity partnership – airport authority, retailer and brand principal. The pop-up is designed to engage traveller’s sight, smell and touch. It will appeal to traveller’s need for personalised gifting and create meaningful experiences.”
“The French brand meets travellers’ desires when in search for a gift that is thoughtful, authentic, natural and personalisable,” says Mr. Tony Khajenouri, General Manager, L’Oréal Travel Retail Asia Pacific . “ All of our Colognes Absolues are a moment in a bottle, making it the perfect gift. We believe that Atelier Cologne will create a story or a powerful memory for Malaysians and those travelling in.”
Signatures of Atelier Cologne – Orange Sanguine and Pomélo Paradis
The Atelier Cologne pop-up also brings cologners through an immersive olfactive discovery of its well-loved signature cologne absolues – Orange Sanguine and Pomélo Paradis. The elements of the fragrances are brought to life at the pop-up through the use of a huge pillar wrapped to look like a citrus tree, tastefully displayed citrus plants and objects that are associated with each fragrance story tastefully placed around the pop-up.
The Atelier Cologne airport pop-up is now available to all cologners and travellers at KLIA till end of February 2019.
