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Bacardí launches Añejo Cuatro Sherry Cask rum exclusively in duty free

Bacardí launches Añejo Cuatro Sherry Cask rum exclusively in duty free

Leading the start of a new decade in rum innovation, BACARDÍ Añejo Cuatro Sherry Cask is an exciting travel retail exclusive launch, aged under the Caribbean sun for a full four years before being finished in sherry barrels.

On sale from January 2020, BACARDÍ Añejo Cuatro Sherry Cask is available exclusively from Heinemann airport stores around the world including key locations including Amsterdam, Copenhagen, Frankfurt, Istanbul, Sydney and Oslo. This is a versatile premium rum ideal for sipping and for elevated cocktails such as the BACARDÍ Cuatro Highball or the BACARDÍ Cuatro Mismo.

Expertly crafted in collaboration with the deeply knowledgeable BACARDÍ Maestros de Ron (Master Blenders), the limited edition aged gold rum features warming notes of grape, raisin, wine, molasses, caramel, plum and oak. The Caribbean climate accelerates the rum ageing process by around three times faster than whisky ageing, but with no reduction in quality as the tropical ageing process develops. As such, this four-year aged rum can be compared to a 12-year old whisky.

Thomas Koch, Director International Key Accounts, Bacardi Global Travel comments: “Building on our heritage as leaders of rum culture for generations, BACARDÍ is working tirelessly to bring innovation and excitement to the premium rum category in travel retail. Exclusivity and differentiation from domestic markets are important purchase motivators for rum enthusiasts in travel retail and we are confident they will be drawn to the sherry cask finish in this edition of BACARDÍ Añejo Cuatro.”

Gebr. Heinemann Director Purchasing LTCF Rüdiger Stelkens adds: “BACARDÍ is a key brand for our rum category and we are really pleased to be partnering with Bacardi on another exclusive launch, adding something very special for our customers. I am sure rum lovers will be keen to explore this new sherry edition and to use it to elevate their home cocktail-making.”

BACARDÍ Añejo Cuatro Sherry Cask, 1 litre, 40% ABV, 1 litre, retails from €27.90

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