The latest addition to Bacha Coffee’s travel retail destinations is the brand’s fifth location in the airport recently named the world’s best.

Legendary coffee brand Bacha Coffee unveils its latest location at Singapore Changi Airport at Terminal 2. The new opening marks the heritage Moroccan brand’s continued expansion across all four terminals within Singapore Changi Airport, availing travellers the opportunity to explore Bacha Coffee’s finest offerings regardless of terminal that they depart or arrive from.

The new location spans over 400 sq metres and encompasses a coffee boutique and takeaway concept. Adorned in Bacha Coffee’s signature embellishments of stained glass, carved wood and iconic motifs from ceiling to its black-and-white marbled tiles, the new Bacha Coffee location is a timely revealment that coincides with the newly refreshed Terminal 2.

Visitors may browse upon ochre-hued canisters that line the walls, each filled to the brim with 100% Arabica that mesmerises the senses with a rich aroma that fills the air. Categorised as single origin, fine blended, fine flavoured, and naturally CO2 decaffeinated coffees, Bacha Coffee offers a meticulously sourced collection of over 200 coffees from 35 well reputed producing countries around the world – a symbolic affinity with the journey that every visitor within Singapore Changi Airport’s Transit Zone is embarking on.

“As the world reopens, part of our expansion strategy shifts towards enhancing the travel retail component of Bacha Coffee’s customer touchpoints globally,” says Taha Bouqdib, President & CEO of V3 Gourmet. “This dovetails the brand’s holistic customer journey which seamlessly flows between brick-and-mortar and online experiences — an ecosystem which includes retail boutiques, dine-in coffee rooms, takeaway concepts, and eCommerce.

“The number of passengers passing through Changi Airport has already bounced back to near pre-pandemic levels. The travel retail boutique and takeaway experience at Terminal 2 is an important element of Bacha Coffee’s international expansion. Our five locations at this airport offer the added opportunity for customers to make purchases or enjoy a takeaway while waiting for their flight, offering that uplifting moment of transition to every traveller’s day whenever and wherever they search for us.”

The Bacha Coffee Boutique and Takeaway concepts provide passengers with the opportunity to be immersed in the brand’s exclusive coffee experience, conceived through beautifully packaged, single-serve Coffee Bag Gift Boxes that is ubiquitous with the coffee maison, or loose beans available by weight and ground expertly in bespoke fashion by in-house Coffee Masters to suit any preferred brewing method of choice. Travellers may also consider Bacha Coffee’s range of hampers, or curate one with Bacha Coffee’s bespoke hamper service – all ideal to gift and impress coffee lovers.

Guests with moments to spare within the Transit Zone may relish the unique Bacha Coffee takeaway experience, where the full suite of over 200 coffees may be prepared either hot or iced and served with vanilla bean-flecked Chantilly Cream and a raw sugar stick, alongside an assortment of selected pastries, signature filled sweet croissants, savoury croissants, coffee cakes, kouglof and brioche.

In addition to the Changi Airport boutiques, Bacha Coffee can be found in airline and airport duty free stores around the world, including Japan, South Korea, Vietnam, Guam, Indonesia, Hong Kong, and Macau. Bacha Coffee products are also available for duty free purchase online through DFS, iShop Changi and KrisShop. Bacha Coffee launched a special edition gift box composed of a selection of its signature coffee bag varieties for the KrisShop Batik Label, complete with the celebrated Singapore Airlines motif, which is available online and on board select Singapore Airlines flights.