Introducing Baileys Birthday Cake, a delicious new addition to the Baileys portfolio, available exclusively in travel retail from 1st July 2021. Sparking the familiar and nostalgic flavour of birthday cake, this exciting new product can elevate any special occasion and provide the perfect way to ‘cut the cake’ with friends.
An indulgent taste of birthday cake, blended with the familiar taste of Baileys Original Irish Cream, now travellers can have their birthday cake and drink it too. Treat the tastebuds to this mouth-watering liquor by enjoying it over ice or whisked into cake mix for a delicious dessert with a grown-up twist. The perfect gift for travellers reuniting with loved ones, this beautiful new bottle can be purchased alongside personalised gift tags, making gift shopping even easier than usual.
Eduardo Barp, Diageo Global Travel’s Managing Director, said “We’re delighted to announce the launch of Baileys Birthday Cake, a unique and exciting new product, as a 6-month travel retail exclusive.
After a difficult period of time for the global travel industry, Diageo Global Travel is committed to driving recovery and growth through a consumer-centric strategy that aims to reinvigorate global travel retail.
Our team is continuing to work collaboratively with industry partners to understand key consumer occasions, needs and motivations and we’re proud to unveil Birthday Cake as the next step in achieving travel retail growth through the ‘all year gifting’ pillar of our category strategy. We’re looking forward to supporting the regrowth of the global travel retail sector in the months and years to come.”
Baileys Birthday Cake is available in a 70cl bottle with an ABV of 17%.
The ultimate gifting product will be available in airports including London Heathrow, London Gatwick and Dublin amongst many others. A travel retail exclusive for 6 months, Baileys Birthday cake will be launched domestically in select markets from January 2022.
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