After the colossal success of its collaboration with H&M, French fashion label Balmain is continuing its work with the fast-fashion retailer, this time with a fragrance launch.

As reported by Forbes, Balmain is launching a fragrance with H&M as an accompaniment to its fashion collection. For those who missed out on purchasing directly from H&M, or were outbid and out-priced on resale Web sites, the fragrance may offer consumers an affordable option for purchase.

Balmain x H&M’s fragrance will launch at the latter brand’s stores (including airport outlets) and online December 3. The $40 unisex perfume, affordable in terms of high-end branded scents, was created by Balmain’s creative director Olivier Rousteing and H&M’s Anne-Sofie Johansson, the retailer’s head of design.

The scent is housed in a gold square-shaped bottle, reflective of the capsule collection’s logo, while the juice includes notes of tonka beans and jasmine with a warm base of white musk and woods. Forbes describes the scent as being “sweet but not cloyingly so, it’s both alluring and absurdly easy to wear.”

Mr. Rousteing, while speaking with Forbes, said, “I wanted to create a fragrance that was both deep and enlightened, something that could be for both him or for her. I love the depth of the fragrance, especially the woody heart and the endnotes of musk and sandalwood.

“I love how the fragrance is so seductive, and mixes the traditional world with the contemporary and new, just like the collection,” he said. “The bottle design is rich and strong, and is the pure essence of Balmain, which runs through everything in the collaboration.”

This is not H&M’s first foray into collaborative designer perfumes. After its 2004 collaboration with Karl Lagerfeld’s eponymous label, H&M sold a fragrance named Liquid Karl.

Source: Luxury Daily / Forbes

The Global Hub for the Global Shopper