With its autumn-winter 2022 campaign, Fendi offers both strength and softness with images captured by Craig McDean.
Bella Hadid, Victoria Fawole, Steph Shiu, Julia Nobis, and Rayssa Medeiros are models included in the cast. Previous to this, Bella was featured alongside her sister Gigi in the advertisements for the Italian fashion brand’s spring 2017 collection.
This season, the designs of Kim Jones, Silvia Venturini Fendi, and Delfina Deletrez Fendi take place against minimal backdrops. The artistic director of couture and womenswear is Jones, and Venturini and Deletrez Fendi are the artistic directors of accessories and jewellery, respectively.
Bella can be seen wearing an item with a sheer design and a branded wrist bag in one of the shots. Meanwhile, three models can be seen wearing pastel-coloured outfits that include gloves and ruffled accents. Melanie Ward and Ellie Grace Cumming were responsible for styling the shoot.
“Refracting the past through a distinctly contemporary lens. For the Fall/Winter 2022 runway collection, Kim Jones explores and reworks iconic house signatures with a fresh perspective, giving life to the striking combination of strength and softness that is deeply rooted in Fendi’s DNA.” Fendi
— Fendi (@Fendi) July 4, 2022