Belvedere, the world’s original luxury vodka, has released two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred’, and its partnership with the 24th Bond adventure, the movie SPECTRE.
The limited edition Belvedere 007 SPECTRE Bottle features the iconic James Bond gun barrel. A closer look reveals the mark of the SPECTRE organization and a recipe for the timeless Shaken Not Stirred 007 martini. This edition has just launched with World Duty Free where 1 litre is priced at £41.49.
The 1.75L limited edition Belvedere 007 Silver Saber Bottle features elegant lines and a polished metallic finish. Etched by laser, the iconic 007 mark illuminates in an homage to the cutting edge style celebrated by Belvedere and Bond.
The Belvedere MI6 Bottle replaced the iconic Belvedere Palace with the famous MI6 headquarters and switches the signature blue palette for a distinctive green, mirroring the secret spy agency’s ink of choice. Only 100 collector’s edition Belvedere MI6 Bottles were produced.
Belvedere’s collaboration with the movie SPECTRE includes a global advertising campaign and a wide range of promotion and activation rights around the film.
President of Belvedere Vodka, Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere has partnered with the movie SPECTRE, our largest global partnership to date.”
Dwight Caines, president of Theatrical Marketing for Sony Pictures, said: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”
