SipWell Brands, a leading specialist in beverage distribution across Global Travel Retail (GTR), is proud to announce a new strategic partnership with family-owned whisky specialists Gordon & MacPhail to represent the company’s Benromach brand in key GTR channels worldwide.
Multi-award winning Benromach is handcrafted by a team of highly skilled distillers, relying entirely on their senses and time-honoured methods. Matured in first fill casks, Benromach has recreated a style of whisky lost to Speyside – fruity and malty with a subtle hint of smoke.
This collaboration marks a significant step in SipWell Brands’ ongoing commitment to bringing premium, story-rich spirits to discerning travellers across the globe. The partnership aims to elevate the visibility of Benromach expressions in premium travel retail environments, offering whisky enthusiasts access to rare and distinctive bottlings.
Andrew Torrance, Commercial Director at SipWell Brands, commented:
“We are thrilled to welcome Benromach to our Global Travel Retail portfolio. Benromach has a unique story, one that sees the family-owned distillery handcraft, award-winning, high-quality, single malts that recreate the lost smoke of Speyside. This brand is a perfect fit for our travel retail vision — one that prioritises authenticity, rarity, and storytelling. Together, we look forward to offering travellers something truly exceptional.”
Richard Urquhart, Sales Director at Gordon & MacPhail, added:
“Global Travel Retail remains an important channel for building brand equity and reaching a community of consumers who value discovery, craftsmanship and provenance. Partnering with SipWell Brands allows us to strengthen our presence in this key market with a team that shares our passion for quality and storytelling. We are excited to bring Benromach to new audiences in travel retail, offering whiskies with real depth, provenance, and individuality.”
This partnership continues SipWell Brands’ mission to champion independent producers and deliver elevated consumer experiences in the dynamic travel retail space.
