Tiffany & Co. and Beyoncé link up once again for the jeweller’s Lose Yourself in Love campaign. The singer can be seen wearing glamorous outfits in photographs that Mason Poole captured. The advertisements celebrate the importance of being oneself, not apologizing for one’s actions, and being open to life’s possibilities.

Beyoncé poses in pieces from the Tiffany T, HardWear, Knot, and Lock collections while on location at Hangar Studios in Los Angeles. The jewellery was accessorized with sculpted clothing pieces and form-fitting dresses styled by Marni Senofonte and Patti Wilson. In 2021, Beyoncé and JAY-Z fronted the About Love campaign.

“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.” Beyonce

Beyoncé can be seen wearing a gold coat and a variety of sparkling pieces in one of the photographs. A different photograph shows the Renaissance singer posing for a close-up picture while wearing a linked necklace and bracelet set.

She dresses up for a different picture by donning a black latex number that is accessorized with sparkling jewellery. In addition to still photographs, the Lose Yourself in Love marketing campaign will also include a film that will be released in October of 2022.

“An exploration of fearless creativity. “LOSE YOURSELF IN LOVE” embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honoured to continue our partnership for the second year in a row and usher in an exciting new era of love,” states Alexandre Arnault, Executive Vice President of product & Communications.

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