Bobbi Brown Cosmetics celebrates 25 years of “be who you are” beauty with The New Classics, fresh takes for 2016 on the original ten Lip Colour shades that launched the brand.

In 1991, as a freelance makeup artist, Bobbi struggled to find flattering lipsticks—so she created her own: Salmon, Beige, Raisin, Brown, Rose, Pink, Orange, Blackberry, Burnt Red and Red. Featuring a unique brown base, the ultra-wearable shades became instant best-sellers and put Bobbi on the map.

The New Classics pay homage to the originals with ten new modern shades in Luxe Lip Color, her most sumptuous lipstick yet. In addition to vibrant, full-coverage color, this contemporary formula moisturizes and leaves lips looking lush. It’s luxury—in a lip color.

“A modern take on my original 10 lipsticks.” – Bobbi Brown

Available July 2016 at Bobbi Brown Cosmetics Travel Retail counters worldwide for a limited time.