As a freelance make-up artist in the 90’s, Bobbi Brown was dissatisfied with the unnatural looking make-up colours that were the norm and set out to introduce a new era of wearable, natural looking make-up—starting with lipstick. With a simple vision—to provide a range of lipsticks that looked like lips, only better — Bobbi launched her original Lip Colour collection, 10 brown-based lipsticks that looked great worn alone or could be mixed and blended. Today, the make-up guru continues to expand her celebrated lipstick category with the introduction of 19 new Lip Colour shades — the brand’s widest, most diverse colour range yet. With both new and back-by-popular-demand shades, this collection features everything from neutrals to brights to bolds — giving women all the colours they could ever want and need for any mood, event or season. Featuring the same beloved qualities that made Lip Colour an instant best-seller when it launched 23 years ago, the formula is creamy, non-drying and non-greasy. Plus, it moisturises and comforts lips with Vitamins E and C as well as Beeswax, all while delivering full-colour coverage and long-lasting wear.