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BOSS ALIVE debuts fresh Eau de Toilette editions

BOSS ALIVE debuts fresh Eau de Toilette editions

Hearing your favourite song on the radio. That first sip of coffee in the morning. The colours of a beautiful sunset. Life is made of such small pleasures, and BOSS Parfums celebrates each and every one with the launch of BOSS ALIVE Eau de Toilette, a fresh and uplifting new fragrance for women who seek joy in every moment.


Posing the question “What makes you feel ALIVE?”, the new campaign invites women everywhere to celebrate life’s simple pleasures – the small moments of connection, positivity, and happiness that lift our spirits and remind us of the beauty to be found in each new day.

The new spirit of femininity: BOSS ALIVE Eau de Toilette
BOSS ALIVE Eau de Toilette extends the fragrance portfolio, a year after the successful global launch of BOSS ALIVE Eau de Parfum. Actress Emma Roberts returns as the face of the scent, her warm, open smile perfectly capturing the uplifting character of ALIVE: the new spirit of femininity.

The architectural perfume flacon, designed by jeweller Amélie Riech, houses a new, lighter pink juice, while the polished metal band encasing the heavy glass bottle is presented in a feminine, rose gold hue. A pack in soft pink, also encased with a rose gold band, reflects the light-hearted nature of the new addition.

A captivating fragrance combining floral and woody notes: BOSS ALIVE Eau de Toilette
A co-creation of perfumers Marie Salamagne and Honorine Blanc, BOSS ALIVE Eau de Toilette is a floral-woody scent.
Crisp apple top notes are joined by zesty mandarin, lemon, and a magnolia accord, providing a fresh and floral boost. The true beauty of the fragrance lies in its extroverted, intensely feminine heart, bringing together Sambac Jasmine, Damascena Rose, and exquisite Michelia Yunnanensis, which adds exotic floral tones with a unique creamy and spicy signature. Notes of clary sage and moss join elegant sandalwood and cedar wood at the base, for a captivating and enduring strength.

Lingering long on the skin, this uplifting Eau de Toilette serves as a reminder to live life to the fullest, every day. Celebrating life’s simple pleasures ensures that we can find happiness in every moment – the essence of BOSS ALIVE Eau de Toilette.

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