L’OCCITANE Travel Retail has begun the roll out of its dynamic summer pop-up campaign at global airports for Brazilian-inspired premium beauty brand, Sol de Janeiro.
The brand is currently being showcased at pop-ups at international airports including: Copenhagen, Barcelona, Sao Paulo, Geneva, and for a two-month period at Paris Orly. The campaign in Europe and the Americas will continue throughout the summer at airports including Frankfurt, Gatwick and Heathrow in London, JFK New York and CDG Paris.
With its impactful motto, ‘Love it. Flaunt it. You’ve got it.’, Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body positivity and inclusivity. This is reflected in its unique and disruptive 360° airport activations that are filled with empowering and life-affirming messages and colourful visuals. Liveried in sunny orange, yellow and turquoise to mirror the sun, sea, sky and sand of the lush beaches of Rio de Janeiro, the podiums include arresting product displays and a large cheery
sign in bright orange letters that greets travellers with the words: Welcome to the Sol de Janeiro state of mind.
Highlighting its best-selling core product range which includes Brazilian Bum Bum Cream and Brazilian Crush Cheirosa 62 Hair and Body Mist, the pop-ups also offer a lively world music playlist and feature photobooths with evocative backdrops such as Rio de Janeiro beach and giant size bottles of the brand’s iconic products. Customers can upload fun selfies to social media or have polaroid shots taken of them on the stand and enjoy sampling the different body creams and body mists at testing counters. Complimentary ‘body positivity’ postcards and samples are offered to customers.
Beloved by multi-generational global consumers, especially Millennials and Gen Z shoppers, the brand has fast garnered a loyal and devoted fan base with its highly effective body care products, vibrant and colourful viral presence and promotion of joy, self- celebration, and body confidence. As the Sol de Janeiro life affirming and colourful campaign continues to sweep through airports, Gen Z travellers are proving the brand’s number one fans and the pop-ups are buzzing with enthusiastic young shoppers.
With clinically proven formulations, Sol de Janeiro’s best-selling cult-hero is Brazilian Bum Bum Cream. It is the ultimate statement of self-love and confidence, with one product sold every 14 seconds globally. Presented in bold orange and white packaging, the rich and fast-absorbing body moisturiser whose key ingredient is guaraná, has powerful benefits and an irresistible scent. Native to the Amazon, the guaraná plant’s potent seeds offer a highly concentrated form of caffeine, proven to stimulate microcirculation for tighter-looking skin. Other best-selling body creams include Bom Dia Bright Cream, a rich combination of Cupuaçu butter, fruit AHAs and vitamin C, and Beija Flor Elasti-Cream which is enriched with retinol mimicking Cacay oil and plant collagen.
The feted collection also features the seductive, award-winning Brazilian Crush Cheirosa 62 Hair and Body Mist. A tribute to the 1962 iconic song, The Girl from Ipanema, the fragrance celebrates Rio beach culture. With its happy vibe, Cheirosa 62 includes top notes of pistachio and almond with base notes of salted caramel, vanilla, and sandalwood. The fragrance is one of the brand’s uplifting perfume mists which offer an immersive fragrance experience, with every spritz redolent of sunshine and happy memories.
As one of the fastest growing, award-winning skincare brands in North America, Sol de Janeiro has consistently delivered a stellar performance across body care, fragrance, and hair care products. Available at airports, and on cruises and ferries, Sol de Janeiro debuted at the beginning of the year in a pre-exclusive two-month partnership with Dufry. It is currently working closely with Dufry and its other global travel retail partners, including Heinemann, DFS and Lagardère as it continues its roll-out at airports worldwide.
Beatriz Macedo, Head of Beauty, Dufry Americas, said: “The launch of Sol de Janeiro reinforces our solid partnership with L’OCCITANE. It is indeed a new and vibrant moment, and we celebrate great teamwork with the success of the high visibility 360 plan that was put in place together. We are very excited with the results and for what is yet to come!”
Antoine Lafourcade, General Manager, Travel Retail EMEA & Americas, said: “The travel retail roll-out of Sol de Janeiro is witnessing unprecedented success and so I’d like to thank both our partners, and in-house teams for making this happen so quickly and smoothly. The brand is proving a game changer at airports as young obsessive Millennials and Gen Z fans flock to buy products. We’re expecting even greater results as these younger buyers continue their love affair with Sol de Janeiro at airports worldwide this summer.”
All of Sol de Janeiro’s collections of nutrient-rich products combine sustainably sourced ingredients from the lush, natural and diverse landscape of Brazil with clinically proven technologies that deliver results. Offering luxurious textures to stimulate all the senses, products are vegan-friendly, and sulphate and cruelty-free
