Dunhill London has launched a new edition of its Icon fragrance – this one dedicated to the race..

The thrill of the open road. The adventure. The image of a man driving through the British landscape in a racing green, open-top sports car. This energy and masculine sophistication is distilled into every bottle of ICON Racing, the latest addition to the ICON fragrance family. ICON Racing embodies a fresh aroma for men on the move.

A nod to the heritage of fine gentlemen’s fragrances past can be found in the more traditional notes of citrus, lavender, pepper and musk – but it’s the juicy twist of grapefruit, heavenly waxiness of orange blossom and turbo-charged depth of guaiac wood that set this scent apart.

Dunhill London describe themselves as ‘…design driven with style and purpose for an uncompromising stance on modern luxury.’ Now with over 70 stores in 16 countries, Dunhill’s story began in 1893, when Alfred Dunhill took over his father’s harness manufacturing business in London. Embracing the new found craze for motoring and introducing stylish outerwear for early adopters of this daring hobby, Alfred was an inventor who set about creating products to meet the dashingly adventurous needs of his discerning clients – a tradition that continues apace with Icon Racing.

Top notes: bergamot, grapefruit, cardamom
Heart notes: orange blossom, lavender, black pepper
Base notes: guaiac wood, vetiver, musk

See more at Dunhill London