The latest version from Brockmans Gin – Orange Kiss – will be highlighted at TFWA World Exhibition in Cannes later this year.
Brockmans is renowned for being the Properly Improper gin, typically using a bold and daring blend of traditional gin botanicals with more unusual and non-traditional ingredients. And the new Orange Kiss – which marks Brockmans’ first release since 2008 – is no exception.
Brockmans Orange Kiss combines Valencia Oranges with Triple Sec, adding Juniper and coriander seeds to provide a balanced gin foundation. Cassia bark and Angelica root provide an earthy and perfumed complexity and an addition of almond oil contributes to the smooth finish.
This flavoured gin makes Brockmans Orange Kiss perfect for sipping neat or in a twist on classic gin cocktails and popular refreshing long drinks.
Brockmans Orange Kiss is presented in a tinted red-to-orange bottle, featuring Brockman’s distinctive crosshatch on the body and its signature initial on the bottleneck. The 70cl bottle (40% ABV) has a RRP of £34.00.
According to Jean-Philippe (JP) Aucher, JP-GTR, Brockmans Orange Kiss was successfully launched on the UK and selected international domestic markets, receiving excellent feedback on design and taste and supported by a ‘Kiss My… Sunset’ campaign.
In travel retail, Brockmans has expanded its presence this year through collaborations with key travel retailers including Gebr. Heinemann. Following a stand-out promotion at Frankfurt Airport in June and July, Brockmans is currently running a tasting promotion at Berlin Brandenburg. The activation will run until the end of September.
The Heinemann partnership will continue in October and November at the travel retailer’s recently reopened stores at Düsseldorf International Airport.
Brockmans Gin is also available in airports in Hamburg, Munch and Vienna, along with other selected international locations. The brand is featured in border stores, with Travel Free across Europe and London Supply in Argentina, and Brockmans gin is actively targeting expansion in other channels, including European diplomats and Spanish ferry companies.
Brockmans Orange Kiss has featured in selected duty free stores in Spain and the Baltic States since June.
“Brockmans has built an internationally growing fanbase of loyal consumers and advocates with just one expression thanks to its standout taste profile,” says Brockmans Gin International VP Pierpaolo Indelicato.
“Our ambition with Brockmans’ second expression Orange Kiss is to challenge perception as to what people think of flavoured gin. We have taken a common ingredient – Orange – and we have twisted it to deliver a unique and elevated taste experience the ‘Properly Improper’ Brockmans way.
“Due to interest and market demand the roll out in international markets is progressing faster than initially forecasted; we expect duty free retailers to match listing and availability by end of this year.”
