Bulgari reveals Bella Hadid as the face of a new Goldea fragrance

Bulgari reveals Bella Hadid as the face of a new Goldea fragrance

Bella Hadid can add another campaign to her rich résumé. Bulgari has tapped the model and influencer as the face of its newest fragrance, called Goldea The Roman Night, due to launch in September.

The model joined Bulgari Group’s chief executive officer Jean-Christophe Babin, Bulgari perfume division’s managing director Luis Miguel Gonzalez Sebastiani and the nose Alberto Morillas at the launch presentation this week, which was held at the 19th-century palazzo Casina Valadier, located inside the Villa Borghese gardens and overlooking the Eternal City.

The new Goldea The Roman Nightis described as a musky floral-fruity fragrance, and will be out in September 2017.

Perfumer Alberto Morillas is the nose behind the compositions in the Goldea collection. The new installment – which is supposed to bring an edge, a dose of sex appeal and romance the idea of “the gold goddess” – blends sour and sweet tones of berries (mulberry) and intense flowers (night blooming jasmine, tuberose, rose, black peony) on a musky, chypre drydown.

“It’s very masculine, but also feminine so it kind of reminds me of my dad’s cologne and my mother’s very feminine perfume put together. It’s a very sexy perfume,” Bella Hadid said in an interview for Refinery29.

Shot by Glen Luchford, the advertising campaign and images were photographed in Rome and show the model escaping from a social event to join a group of friends on the roof of a building.

More news to come – please check back.


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