We waited six long months to see the official campaign for My Burberry starring Kate Moss and Cara Delevingne, and it was well worth the wait. The British supermodels look stunning in their first shoot together wearing a single Burberry trench coat, tousled blonde hair and the brand’s signature “nude” make-up.
The steamy ad truly encapsulates the fragrance, as Burberry chief creative and executive officer Christopher Bailey teamed up with acclaimed perfumer Francis Kurkdjian to bottle up the smell of a classic trench. It’s strong, sensual and long-lasting scent comes from a honey-hued juice made up of sweet pea, bergamot oil, freesia, rose, golden quince and patchouli.
Bailey also imparted his designer skills to the actual make of the bottle with details that include a large horn-finish cap reminiscent of Burberry’s buttons, the hand-tied knot made of English-woven gabardine fabric invented by Thomas Burberry over a century ago and the curve of the glass, which echoes the trench coat’s gun flap.
My Burberry is now available at Burberry.com, as well as in Burberry stores and selected travel retail outlets, including World Duty Free.
Now – Check out Duty Free Hunter for all the duty-free and luxury airport shopping on the whole of your next journey.