BYREDO unveiled its first travel retail counter in the Americas, located within International Shoppes’ specialty fragrance store at John F. Kennedy International Airport, Terminal 1.
This collaboration represented a meaningful stride in BYREDO’s journey to bring our unique vision of luxury and craftsmanship to discerning consumers from around the world, who continue to seek out refined and elevated fragrance experiences.
Founded in 2006 by Ben Gorham and now part of the Puig family since 2022, BYREDO has become synonymous with bold innovation in the world of fragrance. Our creations blend rare ingredients with artistic inspiration to craft scents that are both contemporary and timeless. The new BYREDO counter at JFK Terminal 1 embodies our dedication to cultural expression and modern luxury, offering a thoughtfully curated selection of our signature products.
The travel retail store carries the full range of BYREDO perfumes, home fragrances and body care products, along with a curated selection of travel sets.
Kaatje Noens, Puig Executive Vice President Global Travel Retail, stated: “The first BYREDO retail space in Americas travel retail is a key milestone in the brand’s expansion at a time when the region is seeing a surge in demand for niche fragrances. In partnership with International Shoppes, we’re thrilled to have introduced the brand’s contemporary and artistic fragrances to a new audience, elevating the luxury fragrance experience at John F. Kennedy Airport.”
Scott Halpern, Co-CEO of International Shoppes, stated: “BYREDO meticulously crafts its products using the highest quality materials, embodying a renewed vision of modern luxury. We are excited that BYREDO has launched its first-ever permanent duty-free point of sale in our new specialty fragrance store—the first in TR Americas—reflecting our joint dedication to offering unique and luxurious fragrance experiences to travelers.”
BYREDO Travel Retail store at John F. Kennedy Airport in New York opened its doors on July 25, 2024.
